About Us

Lusi Lim

Chief Coach | Ceo

I Am Not Made For Talks And Theories, Actions And Results Are My Domain!

About Lusi Lim

Lusi Lim is winner of the Ten Outstanding Young Persons of the World 2012 (世界十大杰出青年) as well as the only double award winner of the Singapore Women’s Weekly Great Women of Our Time 2012 under “Finance & Commerce” and “Most Inspiring Woman” categories. She is a highly sought-after life coach who has transformed the lives of thousands of people.

Lusi’s meteoric rise includes an Accounting Scholarship from London School of Economics, making her first million at the age of 27, and earning an amazing 9 career promotions in just 8 years – she rose from a junior sales consultant to become the youngest and first female COO of a multi-national investment company. And she is comfortably retired at the age of 35.

The secret behind her success lies in the set of soft skills that she has methodised and inculcated over her entire lifetime.

Mentored and groomed thousands of people from all professions, helping them breakthrough career barriers – earning promotions and income growth from 50% to 100%. 

Expert in identifying critical blind spots of individuals that deter their personal growth, and devising methods that are unique and unconventional for each individual to overcome their challenges. Her competence is built upon a wealth of experiences, failures and successes.

Hence she is the beacon of wisdom and inspiration who empowers individuals in outgrowing their problems and achieving a lot more happiness.

A firm believer in learning leadership via real life experiences, Lusi has helped countless business owners and professionals to develop abilities in recruiting the right fit, handling crisis, making the right decisions in life, building stronger teams, fostering better relationships, and improving productivity with sustainable results.

Lusi’s training sessions are creative, practical and most importantly relevant. She puts heavy emphasis on the “How to Execute” rather than just the “theories”.

Seah Roh Ting

Executive Personal Wealth Manger

AIAFA

6 MDRT, 1 COT

"Through Lusi Group’s courses and coaching, I grew from managing my blind spots by asking sharper questions and listening better to address my clients' needs. With this improved mindset and skillset, I was able to close bigger cases and shorten the sales process. I am more confident now and Lusi Group always inspires me to strive for greater growth. Coach Lusi expanded my comfort zone by sharing: “If you can shorten your journey by 5 years to get to your goals, why take your own sweet time?”

Nicholas Tan

Financial Services Consultant

AIA

1 COT

"Lusi Group has been a pillar of support for my growth. I completed IBCT, SAPT and ELT in the very first 3 months of my career in this industry. Till now, the skills taught have been invaluable in helping me achieve massive results not just by pure production numbers but also speed. With these skillsets, I close cases in one appointment about 80% of the time, allowing me to produce while focusing on building my team."

May Kwek

Financial Services Consultant

Manulife Financial Advisers

1 COT, 1 TOT

"Lusi Group helped me to transform from struggling to hit contract maintenance, having low self esteem and doubting my own suitability if this industry was meant for me to now believing that every client is closeable. Previously, my self-limiting belief was hitting MDRT in 12 months is an amazing feat that's so far-fetched. But now, I achieved 6x MDRT (TOT) in 5 months which means achieving more than 1 MDRT per month. I have also learnt that such results can be achieved together with work-life balance. Thank you Coach Mac and Lusi Group for guiding me to the right direction."

Alvin Ng

Relationship Director

Manulife Financial Advisers

3 MDRT, 1 COT

"After attending Lusi Group courses, my productivity improved greatly. I cleared my MDRT faster year by year and my case count increased as much as five times over the years. I had my breakthrough in 2023, clearing my first COT. "

2024 Students' Breakthrough Part 1

Financial Advisors & Agency Leaders

2024 Students' Breakthrough Part 2

Financial Advisors & Agency Leaders

Camie Low

Financial Consultant

Manulife Financial Advisors

4 TOT

"Lusi Group taught me the skills to achieve 10X MDRT in a year, a result that shattled all records in the company."

Wilfred Ling

Wealth Advisory Director

Financial Alliance

1 MDRT, 4 COT

"Before Lusi Group courses, I only achieved 1 MDRT in 13 years. After TRIPOD courses, I cleared my COT in 2019, 2020, 2021 and 2022!"

Etak Chen

Private Wealth Consultant

Prudential

16 MDRT, 10 COT, 5 TOT

"I achieved by first TOT because of Lusi Group. If you are looking for next level of breakthrough, I highly recommend Lusi Group!"

Sonia Tay

Executive Senior Financial Consultant

Great Eastern Financial Advisers

11 MDRT, 1 COT, 1 TOT

"I used to settle for MDRT year on year. Lusi Group gave me the skills and confidence to achieve my COT and TOT!"

Delia Wong

Master Financial Services Consultant

AIA

12 MDRT, 1 COT

"Lusi Group courses are certainly one of my best investment decisions ever. The soft skills I learnt dramatically improved my likability and communications with people, while the self leadership skills transformed my adversity quotient in dealing with various crisis, as well as enhanced my time management skills. I feel a lot happier now as I have much more balance in my life."

Nathan Lum

Master Financial Consultant

Prudential

5 MDRT, 2 COT

"Not only did Lusi Group helped me achieve my COT qualifications, the skills I learnt also helped me to communicate my good intentions with people I speak with, without being misunderstood."

Jasmine Wong

Executive Financial Consultant

Prudential

3 MDRT, 1 COT

"After Lusi Group courses, my production went up 3 times, and I cleared my first MDRT!"

Patrine Choo

Senior Financial Consultant

Great Eastern Financial Advisers

1 MDRT

"I implemented Lusi Group's TRIPOD skills and cleared my first MDRT in 10 months. My biggest takeaway was "Asking the Right Questions"."

Shirlene Toh

Master Financial Consultant

AIA

3 MDRT, 2 COT

"Thank you Lusi Group for inspiring me to my first COT qualification in 2022. I've crushed so many limiting beliefs and now I am more confident than ever before."

Teoh Ming Yan

Master Financial Consultant

Prudential

2 MDRT, 1 COT

"Coach Lusi, I have hit my COT! Your teachings helped me to have the courage to fight for bigger goals. You are the best coach ever ❤️!"

Max Thng

Executive Senior Financial Consultant

Great Eastern Financial Advisers

2 MDRT, 1 COT

"Lusi Group helped me double my income by being conscious of my personality blind spots."

Meet Our Team

I Am Not Made For Talks And Theories, Actions And Results Are My Domain!

Lusi Lim

Chief Coach | Ceo

“If You Want To Be Very Successful, Master The Art Of Dealing With People.”

Mac Woo

Head Of Training & Marketing, Behavioural Competency & Sales Coach

"It’s never too young, too old or too late to make a change."

Lee Lap Pong

Head Of Operations, Behavioural Competency Coach

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