Mastering soft skills training is essential for all industry professionals in Singapore. At Lusi Group, our IBCT (Individual Behavioural Competency Technology) programme equips you with the skills to adapt your communication style to different personalities and situations, as IBCT helps professionals decode behavioural profiles, understand perspectives, and apply the right approach to build stronger relationships.
Being able to correctly decode a person’s profile is an art. IBCT is a beautiful soft skills art that teaches you to be a sharp reader of behaviour & different perspectives, allowing you to increase your overall likeabiliy index. Whether you’re in sales, consulting, or client management, IBCT ensures you gain the critical soft skills needed to succeed in today’s business world.
$5,099.00
As Singapore accelerates towards a technology-driven future, soft skills have become core drivers of employability and business performance. National workforce reports highlight that Critical Core Skills, such as communication, teamwork, self-management, and emotional intelligence, are now increasingly prioritised across job roles. While digital tools are reshaping how work is executed, it is still human skills that determine how effectively teams collaborate, innovate, and lead.
This shift is largely driven by automation and AI. As technology takes over routine and technical tasks, the uniquely human abilities such as interpersonal understanding, empathy, adaptability, and influence become even more critical. Employers are therefore placing a higher premium on professionals who can communicate clearly, navigate change, resolve conflicts, and build strong working relationships in an environment where roles are more cross-functional and client expectations are rising.
For organisations, investing in soft skills translates to improved teamwork, stronger leadership, higher productivity, and better customer engagement. For individuals, these capabilities enhance career resilience, mobility, and long-term income potential. In a rapidly evolving job market, soft skills are no longer optional; they are a strategic advantage for both companies and professionals.
In high-stakes, people-driven careers, your ability to communicate, influence, and build trust determines how far you go. For wealth advisory directors, senior financial consultants, relationship managers, and sales managers especially, mastering soft skills isn’t just helpful; it directly impacts performance outcomes such as qualifying for MDRT, leading high-performing teams, earning client loyalty, and closing large-ticket deals. The IBCT soft skills framework equips you with the interpersonal mastery needed to elevate your presence, strengthen relationships, and drive consistent business results.
Ready to elevate your career and master the art of communication? Sign up for IBCT Soft Skills Training today and gain the skills to stand out in your industry.
💡 What You’ll Learn in IBCT Training:
Understanding different personality profiles allows professionals to tailor their approach, improving interactions and fostering trust in business relationships.
By recognising behavioural triggers, you can adjust your communication to engage people positively and avoid misunderstandings that could harm relationships.
Effective communication is about delivering messages in a way that resonates with your audience. Learn how to adjust your tone, pacing, and messaging for maximum impact.
Active listening and empathy are essential in professional settings. Strengthen your ability to connect with clients, colleagues, and stakeholders by making them feel valued and heard.
Learn the art of delivering feedback that motivates improvement rather than creating resistance, ensuring growth-oriented conversations in your workplace.
Whether selling a service, pitching an idea, or leading a team, persuasive communication skills can increase engagement and drive successful outcomes.
Gain self-awareness by identifying areas for improvement in your communication and leadership style, enhancing your overall effectiveness.
Develop techniques to handle differing perspectives diplomatically while maintaining productive discussions and relationships.
Learn conflict resolution strategies to navigate tense conversations with confidence and professionalism.
Leadership is about influence. Understand what drives people and use this knowledge to inspire and guide teams towards success.
Mastering workplace interactions requires a deep understanding of human behaviour. The IBCT programme provides targeted business soft skills training that helps professionals refine their interpersonal and communication skills.
Through communication skills improvement training, professionals are well-equipped to handle real-world challenges, leading to stronger relationships and greater career success.
When it comes to excelling in client-facing roles, having the right mentor can change everything. Meet Mac Woo, one of Singapore’s most respected coaches in sales training and soft skills development.
Mac’s career journey is remarkable. He began as an architect, later became a self-taught pastry chef, and successfully ran an award-winning patisserie and multiple F&B ventures. Along the way, he discovered his true calling: helping professionals sharpen their soft skills, communicate more effectively, and achieve outstanding results.
Over the past 20 years, Mac has worked with senior financial consultants, relationship managers, sales directors, and business leaders. His programmes focus on real-world outcomes, helping participants build trust with clients, manage complex conversations, improve persuasion, and optimise productivity. Many have achieved MDRT status, led high-performing teams, or closed high-value deals worth hundreds of thousands of dollars after applying his methods.
Mac has delivered tailored workshops for leading organisations such as Sony, PropNex, Great Eastern, Finexis, Orangetee, SMU, and NUS. His expertise in high-impact presentations, behavioural insights, and time management ensures that every training session delivers practical skills and measurable improvements.
Connect with Mac Woo on LinkedIn to see how his sales training courses in Singapore can help you elevate your performance, strengthen client relationships, and achieve your professional goals.
In today’s competitive workforce, professionals need a mix of interpersonal and cognitive skills to succeed. The seven major soft skills include communication, adaptability, problem-solving, emotional intelligence, teamwork, leadership, and time management. Mastering these skills helps professionals build stronger client relationships, enhance collaboration, and achieve better outcomes in roles such as relationship management, financial consulting, or sales leadership. Learn more about developing leadership skills through our leadership soft skills training courses.
Soft skills training improves team communication, boosts productivity, and strengthens leadership capabilities. Employees who develop these skills can handle client interactions more effectively, resolve conflicts, and adapt to changing business needs. Organisations investing in soft skills see higher employee engagement, better client satisfaction, and measurable improvements in business results.
Lusi Group combines behavioural science with practical frameworks to provide hands-on, results-driven training. Using tools like IBCT (Individual Behavioural Competency Technology), participants learn to read behavioural cues, communicate persuasively, and manage challenging situations. Our programmes are tailored for professionals in leadership, sales, and client-facing roles, helping them achieve tangible results such as higher client conversion and leadership effectiveness. Explore more about our approach through our sales coaching programmes.
Strong communication and soft skills enable leaders to motivate teams, resolve conflicts, and make better strategic decisions. They are critical for building trust with clients and colleagues, enhancing collaboration, and improving organisational performance. For business leaders, public speaking is increasingly essential as effective communication can influence decisions and inspire action.
Sales professionals benefit from soft skills training by improving client rapport, understanding behavioural cues, and mastering persuasive techniques. Training can lead to higher client retention, increased conversion rates, and even achieving top industry accolades like MDRT. Combining sales strategy with behavioural insights ensures professionals optimise every client interaction for maximum impact.
Absolutely. Soft skills such as active listening, empathy, and adaptability are vital for managing distributed teams. Leaders trained in these competencies can maintain engagement, foster collaboration, and navigate challenges effectively even in remote or hybrid work settings.
Testimonials
Tommy Khoe
Personal Wealth Manger
AIA
7 MDRT, 1 COT
Alvin Ng
Relationship Director
Manulife Financial Advisers
3 MDRT, 1 COT
Jonathan Lim
Assistant Vice President
Manulife Financial Advisers
1 TOT
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Financial Advisors & Agency Leaders
2024 Students' Breakthrough Part 2
Financial Advisors & Agency Leaders
Jue Rong
Financial Services Director
Prudential
17 MDRT, 9 COT, 2 TOT
Christopher Lim
Financial Services Director
Prudential
7 MDRT, 2 COT, 1 TOT
Camie Low
Financial Consultant
Manulife Financial Advisors
4 TOT
Huang Weiqi
Senior Director
Great Eastern Financial Advisers
5 MDRT, 1 COT
Wilfred Ling
Wealth Advisory Director
Financial Alliance
1 MDRT, 4 COT
Linda Ong
Assistant Vice President
Manulife
5 MDRT, 2 COT
Etak Chen
Private Wealth Consultant
Prudential
16 MDRT, 10 COT, 5 TOT
Tea Eng Peng
Financial Advisory Director
Financial Alliance
7 MDRT
Sonia Tay
Executive Senior Financial Consultant
Great Eastern Financial Advisers
11 MDRT, 1 COT, 1 TOT
Don Ong
Financial Services Assistant Director
AIA
5 MDRT, 1 COT
Joe Goh
Financial Services Director
Prudential
13 MDRT
Delia Wong
Master Financial Services Consultant
AIA
12 MDRT, 1 COT
Nathan Lum
Master Financial Consultant
Prudential
5 MDRT, 2 COT
Kevin Goh
Financial Services Director
AIA
8 MDRT, 1 COT, 3 TOT
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