We create LASTING RESULTS. Period.
“ I am not made for talks and theories, actions and results are my domain!”
Lusi Lim
Chief Coach & CEO
Lusi Group
"I achieved my first TOT because of Lusi Group."
“If you are looking for next level of breakthrough, I highly recommend Lusi Group!”
Etak Chen
Private Wealth Consultant
Prudential
5 TOT, 10 COT, 16 MDRT
"Lusi Group helped my team exceed $3 million FYC."
“After joining LG, I’m now able to see growth in an exponential manner. My team’s production has since increased more than fivefold!”
Kevin Goh
Financial Services Director
AIA
3 TOT, 1 COT, 8 MDRT
Are you sick of feeling STAGNANT?
Always thought you can achieve more?
Tried many ways on your own but not sustainable?
We just might have the RIGHT ANSWERS for you.
Most of us spent an average of 17 to 20 years of our lives in our formal education.
We learnt different languages, math, sciences, history, geography… to ace our exams.
But we were never formally trained on “the Art of Dealing with People”.
Or “how to work on and develop ourselves”.
Since 2011, thousands of graduates completed their training for these 2 aspects.
They become happier, more confident, more resourceful, more fearless, more empowered, more empathetic, and more calm in the face of crisis.
Would you be interested to find out how the best version of yourself may look like?
The Famous TRIPOD Courses
At Lusi Group, we believe transformation comes from mastering three core dimensions: People (Behaviour), Persuasion (Sales) and Self-Leadership. Our award-winning TRIPOD curriculum is the only training suite in Singapore that interlinks these three skill sets in a proven sequence.
This is where you begin your journey: understanding how behaviour drives results. IBCT enables participants to identify their behavioural styles, sharpen interpersonal effectiveness, and build the foundation for high-performance in teams and client interactions. It sets the stage for deeper skill-building in sales and leadership.
Once personal behavioural foundations are established, SAPT equips participants with a full spectrum of sales-persuasion skills. This module focuses on prospecting, value articulation, negotiation, objection handling and closing. These key concepts are delivered with behavioural mastery in mind. It ensures you are not just likable, but commercially impactful.
In the final phase, ELT elevates you from high-performing individual to influential leader. You will develop self-leadership, strategic thinking, team influence, and the ability to drive change. As you progress through this leadership masterclass, you will lead with conviction, influence others with purpose, and sustain results-oriented performance.
Experience our value-packed short class and witness our training methods.
Check this space for the latest topics.
Testimonials
Tommy Khoe
Personal Wealth Manger
AIA
7 MDRT, 1 COT
Alvin Ng
Relationship Director
Manulife Financial Advisers
3 MDRT, 1 COT
Jonathan Lim
Assistant Vice President
Manulife Financial Advisers
1 TOT
2024 Students' Breakthrough Part 1
Financial Advisors & Agency Leaders
2024 Students' Breakthrough Part 2
Financial Advisors & Agency Leaders
Jue Rong
Financial Services Director
Prudential
17 MDRT, 9 COT, 2 TOT
Christopher Lim
Financial Services Director
Prudential
7 MDRT, 2 COT, 1 TOT
Camie Low
Financial Consultant
Manulife Financial Advisors
4 TOT
Huang Weiqi
Senior Director
Great Eastern Financial Advisers
5 MDRT, 1 COT
Wilfred Ling
Wealth Advisory Director
Financial Alliance
1 MDRT, 4 COT
Linda Ong
Assistant Vice President
Manulife
5 MDRT, 2 COT
Etak Chen
Private Wealth Consultant
Prudential
16 MDRT, 10 COT, 5 TOT
Tea Eng Peng
Financial Advisory Director
Financial Alliance
7 MDRT
Sonia Tay
Executive Senior Financial Consultant
Great Eastern Financial Advisers
11 MDRT, 1 COT, 1 TOT
Don Ong
Financial Services Assistant Director
AIA
5 MDRT, 1 COT
Joe Goh
Financial Services Director
Prudential
13 MDRT
Delia Wong
Master Financial Services Consultant
AIA
12 MDRT, 1 COT
Nathan Lum
Master Financial Consultant
Prudential
5 MDRT, 2 COT
Kevin Goh
Financial Services Director
AIA
8 MDRT, 1 COT, 3 TOT
2020 Students Breakthrough Video 1
2020 Students Breakthrough Video 2
2020 Students Breakthrough Video 3
LOA
Max, Shannon & Velisa
Yeok Hong & Jamson
Google Reviews
EXCELLENT Based on 49 reviews Posted on Anthony ChangTrustindex verifies that the original source of the review is Google. I first attended the introductory IBCT 2 years ago. At that time, I felt that I had learnt enough and could derive the applications myself. Fast forward 2 years later, my classmates who attended IBCT with me and had gone on to other Lusi Group classes saw their results improved tremendously. Some progressed from never doing MDRT before to becoming multiple COT qualifiers. Another one of them grew to become a director. And I lost out on a potential recruit to her despite being a better fit on paper. Only because this other director applied everything Lusi taught her for recruitment This triggered me to sign up for the rest of Tripod and Lion Hunting. It’s been my best decision ever. Coach Lusi, Mac, Lap Pong, Seow Pin & team are very genuine and really go the extra mile for our personal breakthroughs. I learnt more about leadership from a 3 min voice msg from Coach Lusi than I have in 15 years as an agency leader. She really pushes you to raise your standards and become a better person, advisor & leader. I can see my clients, work team and even my wife is happier after I apply what I learnt in the courses. I would highly recommend the LG coursesPosted on Veronica FooTrustindex verifies that the original source of the review is Google. Joining Lusi Group in 2022 has been an amazing and truly transformative experience. This wasn’t just another course—it was a journey that helped me better understand individuals and communicate more meaningfully. I gained insights not just into others, but into myself as well. What made it even more special was how much fun I had while learning! Every session was thoughtfully crafted, and I could literally see and feel the LG team’s dedication behind every part of the experience. It’s clear that this course was built with both hard work and heart work. I am deeply blessed by the Lusi Group team and all the coaches. Thank you for creating a space of learning, growth, and connection. It’s something I will carry with me for a long time.Posted on Brian CTrustindex verifies that the original source of the review is Google. I find it very difficult to sum up my experience and growth as a mentee of LG. But if I could sum it up, it is like no other. Having gone to other courses before, I’ve never got to learn from such a different approach. My only urge is to encourage as many people to get an opportunity to experience what I did. Thank you LG.Posted on Nick SimTrustindex verifies that the original source of the review is Google. Awesome coaches and super effective framework! Really help us with blindspots and exponential growth in mindset and productivity! :)Posted on Kevin GohTrustindex verifies that the original source of the review is Google. The best sales and leadership training provider!Posted on Nicholas YeoTrustindex verifies that the original source of the review is Google. Irreplaceable Transformative.Posted on Ziwei Sandy TanTrustindex verifies that the original source of the review is Google. Favourite part of the courses is definitely Chief Coach! I’m grateful for LG for the exponential growth I achieved in my career. 🔥🔥🔥Posted on daniaowTrustindex verifies that the original source of the review is Google. Unmatched in their coaching experience, Lusi Group has the best track record of top-of-the-industry records, while providing the most innovative and creating training experience that makes every course dynamic, exciting and thrilling.
Results That Speak Through Brands










Check out our comprehensive set of courses and workshops
SAPT Recourse
BIPOD 2 - IBCT+ELT
Individual Behavioural Competency Technology
+
Empeiria Leadership Technology
Course ID: BIPOD 2 - IBCT+ELT
Duration: 65 hours
Learn More
BIPOD 1 - IBCT+SAPT
Individual Behavioural Competency Technology
+
Sales Aptitude & Proficiency Technology
Course ID: BIPOD 1 - IBCT+SAPT
Duration: 65 hours
Learn More
TRIPOD - IBCT + SAPT + ELT
Individual Behavioural Competency Technology
+
Sales Aptitude & Proficiency Technology
+
Empeiria Leadership Technology
Course ID: TRIPOD - IBCT + SAPT + ELT
Duration: 105 hours
Learn More
Soft Skill Training: Individual Behavioural Competency Technology (IBCT)

Courses

Masterclass
Experience our value-packed short class and witness our training methods.

Speaking
Zero fluff. No Gimmicks. No Textbook theories. We focus on achieving bottomline objectives.
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Lorem Ipsum has been the industry’s standarddummy text has been the industry.
News & Articles

Understanding Interpersonal Communication: Why It Matters in the Workplace
Interpersonal communication plays a transformative role in workplace effectiveness. Leading a team, coordinating across departments, or engaging clients all require the ability to convey ideas clearly. These everyday interactions influence team morale, decision-making efficiency, and long-term professional relationships. For organisations in Singapore, strengthening these abilities often begins with structured learning through soft skills training and workplace communication skill development programmes.

Sales Mastery Programme: Learn How to Sell Smarter and Close More Deals
With instant access to product reviews, competitor comparisons, and expert insights, today’s buyers often enter the sales conversation already armed with knowledge. Instead of just relying on salespeople to provide basic information, they now expect deeper value and strategic guidance. To succeed in this new reality, sales professionals need to adapt by joining the sales mastery programme.

What are the Top 8 Soft Skills for Sales?
While facts and figures can support a purchase, buying decisions are often influenced by trust, rapport, and emotional connection. In other words, how a salesperson interacts with a client can shape the entire customer journey, from the first impression to the final decision. This highlights the significance of soft skills for sales, building strong credibility and driving lasting success.