We create LASTING RESULTS. Period.
“ I am not made for talks and theories, actions and results are my domain!”
Lusi Lim
Chief Coach & CEO
Lusi Group
"I achieved my first TOT because of Lusi Group."
“If you are looking for next level of breakthrough, I highly recommend Lusi Group!”
Etak Chen
Private Wealth Consultant
Prudential
5 TOT, 10 COT, 16 MDRT
"Lusi Group helped my team exceed $3 million FYC."
“After joining LG, I’m now able to see growth in an exponential manner. My team’s production has since increased more than fivefold!”
Kevin Goh
Financial Services Director
AIA
3 TOT, 1 COT, 8 MDRT
Are you sick of feeling STAGNANT?
Always thought you can achieve more?
Tried many ways on your own but not sustainable?
We just might have the RIGHT ANSWERS for you.
Most of us spent an average of 17 to 20 years of our lives in our formal education.
We learnt different languages, math, sciences, history, geography… to ace our exams.
But we were never formally trained on “the Art of Dealing with People”.
Or “how to work on and develop ourselves”.
Since 2011, thousands of graduates completed their training for these 2 aspects.
They become happier, more confident, more resourceful, more fearless, more empowered, more empathetic, and more calm in the face of crisis.
Would you be interested to find out how the best version of yourself may look like?
Is Lusi Group Training Suitable for Me?
Introductory Masterclass
Experience our value-packed short class and witness our training methods.
Check this space for the latest topics.
Testimonials
Tommy Khoe
Personal Wealth Manger
AIA
7 MDRT, 1 COT
Alvin Ng
Relationship Director
Manulife Financial Advisers
3 MDRT, 1 COT
Jonathan Lim
Assistant Vice President
Manulife Financial Advisers
1 TOT
2024 Students' Breakthrough Part 1
Financial Advisors & Agency Leaders
2024 Students' Breakthrough Part 2
Financial Advisors & Agency Leaders
Jue Rong
Financial Services Director
Prudential
17 MDRT, 9 COT, 2 TOT
Christopher Lim
Financial Services Director
Prudential
7 MDRT, 2 COT, 1 TOT
Camie Low
Financial Consultant
Manulife Financial Advisors
4 TOT
Huang Weiqi
Senior Director
Great Eastern Financial Advisers
5 MDRT, 1 COT
Wilfred Ling
Wealth Advisory Director
Financial Alliance
1 MDRT, 4 COT
Linda Ong
Assistant Vice President
Manulife
5 MDRT, 2 COT
Etak Chen
Private Wealth Consultant
Prudential
16 MDRT, 10 COT, 5 TOT
Tea Eng Peng
Financial Advisory Director
Financial Alliance
7 MDRT
Sonia Tay
Executive Senior Financial Consultant
Great Eastern Financial Advisers
11 MDRT, 1 COT, 1 TOT
Don Ong
Financial Services Assistant Director
AIA
5 MDRT, 1 COT
Joe Goh
Financial Services Director
Prudential
13 MDRT
Delia Wong
Master Financial Services Consultant
AIA
12 MDRT, 1 COT
Nathan Lum
Master Financial Consultant
Prudential
5 MDRT, 2 COT
Kevin Goh
Financial Services Director
AIA
8 MDRT, 1 COT, 3 TOT
2020 Students Breakthrough Video 1
2020 Students Breakthrough Video 2
2020 Students Breakthrough Video 3
LOA
Max, Shannon & Velisa
Yeok Hong & Jamson
Results That Speak Through Brands










Most Popular Courses
Check out our comprehensive set of courses and workshops
SAPT Recourse
BIPOD 2 - IBCT+ELT
Individual Behavioural Competency Technology
+
Empeiria Leadership Technology
Course ID: BIPOD 2 - IBCT+ELT
Duration: 65 hours
Learn More
BIPOD 1 - IBCT+SAPT
Individual Behavioural Competency Technology
+
Sales Aptitude & Proficiency Technology
Course ID: BIPOD 1 - IBCT+SAPT
Duration: 65 hours
Learn More
TRIPOD - IBCT + SAPT + ELT
Individual Behavioural Competency Technology
+
Sales Aptitude & Proficiency Technology
+
Empeiria Leadership Technology
Course ID: TRIPOD - IBCT + SAPT + ELT
Duration: 105 hours
Learn More
Soft Skill Training: Individual Behavioural Competency Technology (IBCT)
Services & Courses

TRIPOD
Courses

Introductory
Masterclass
Experience our value-packed short class and witness our training methods.

Keynote
Speaking
Zero fluff. No Gimmicks. No Textbook theories. We focus on achieving bottomline objectives.
About Lusi Group
Awards & Credentials
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News & Articles

Sales Mastery Programme: Learn How to Sell Smarter and Close More Deals
With instant access to product reviews, competitor comparisons, and expert insights, today’s buyers often enter the sales conversation already armed with knowledge. Instead of just relying on salespeople to provide basic information, they now expect deeper value and strategic guidance. To succeed in this new reality, sales professionals need to adapt by joining the sales mastery programme.

What are the Top 8 Soft Skills for Sales?
While facts and figures can support a purchase, buying decisions are often influenced by trust, rapport, and emotional connection. In other words, how a salesperson interacts with a client can shape the entire customer journey, from the first impression to the final decision. This highlights the significance of soft skills for sales, building strong credibility and driving lasting success.

What is Sales Coaching and Why is it Important?
For sales managers and leaders in Singapore, sales coaching has moved from being a “nice-to-have” to a strategic necessity in building high-performing sales teams. With effective coaching and comprehensive guidance, sales reps are empowered to become more confident, proactive, and accountable. As such, the entire team will witness measurable gains in sales performance development, stronger alignment, and a direct impact on revenue growth.