About Us

Mac Woo

Head Of Training & Marketing, Behavioural Competency & Sales Coach

“If You Want To Be Very Successful, Master The Art Of Dealing With People.”

About Mac Woo

Mac is a person who is always in pursuit of excellence and mastery. (精益求精). He has a myriad of valuable entrepreneurial experiences since 2003.

From a formal education in Architecture, he went on to challenge entrepreneurship by embarking on a journey to become a self-taught pastry chef of an award-winning patisserie. By 2011, he was managing 3 cafes and a catering arm.

When Mac was introduced to Lusi Group to improve his soft skills, he found a new life purpose that inspired him to sell off his F&B business. Chief Coach Lusi invited him onboard and he decided that this would be his retirement career.

Mac is a highly sought-after coach for Behavioural Competency and Sales Proficiency. He has been invited to many huge organisations and government agencies like Sony, PropNex, NACLI, DP Architects, Great Eastern, Finexis, Orangetee, SMU, NUS (and more), to delivery customized trainings and keynote speeches.

Mac’s mentees include COT, TOT producers and leaders from financial advisory industry, as well as business owners and senior executives.

With over 20 years of experience in running businesses and coaching his mentees to consistently achieve higher productivity index, he has developed a proven framework to optimize results with the same amount of time. This has helped many to achieve X2, X3 their results, as well as fast track promotions.

In short 1 year intense training with Lusi Group, Mac won several awards at Toastmasters’ contests delivering poweful and inspiration speeches. This skill set is now duplicated in his trainings and workshops.

Many top producers work with him to ensure their seminars will bring in highest ROI. Mac coaches them from pre-event groundwork, to delivering the most compelling presentation, and how to followup post event to ensure maximum closing ratio. For those in corporate, they realized that it’s much easier to convince their superiors of their ideas, when in the past their ideas were always “shot down”.

Seah Roh Ting

Executive Personal Wealth Manger

AIAFA

6 MDRT, 1 COT

"Through Lusi Group’s courses and coaching, I grew from managing my blind spots by asking sharper questions and listening better to address my clients' needs. With this improved mindset and skillset, I was able to close bigger cases and shorten the sales process. I am more confident now and Lusi Group always inspires me to strive for greater growth. Coach Lusi expanded my comfort zone by sharing: “If you can shorten your journey by 5 years to get to your goals, why take your own sweet time?”

Nicholas Tan

Financial Services Consultant

AIA

1 COT

"Lusi Group has been a pillar of support for my growth. I completed IBCT, SAPT and ELT in the very first 3 months of my career in this industry. Till now, the skills taught have been invaluable in helping me achieve massive results not just by pure production numbers but also speed. With these skillsets, I close cases in one appointment about 80% of the time, allowing me to produce while focusing on building my team."

May Kwek

Financial Services Consultant

Manulife Financial Advisers

1 COT, 1 TOT

"Lusi Group helped me to transform from struggling to hit contract maintenance, having low self esteem and doubting my own suitability if this industry was meant for me to now believing that every client is closeable. Previously, my self-limiting belief was hitting MDRT in 12 months is an amazing feat that's so far-fetched. But now, I achieved 6x MDRT (TOT) in 5 months which means achieving more than 1 MDRT per month. I have also learnt that such results can be achieved together with work-life balance. Thank you Coach Mac and Lusi Group for guiding me to the right direction."

Alvin Ng

Relationship Director

Manulife Financial Advisers

3 MDRT, 1 COT

"After attending Lusi Group courses, my productivity improved greatly. I cleared my MDRT faster year by year and my case count increased as much as five times over the years. I had my breakthrough in 2023, clearing my first COT. "

2024 Students' Breakthrough Part 1

Financial Advisors & Agency Leaders

2024 Students' Breakthrough Part 2

Financial Advisors & Agency Leaders

Camie Low

Financial Consultant

Manulife Financial Advisors

4 TOT

"Lusi Group taught me the skills to achieve 10X MDRT in a year, a result that shattled all records in the company."

Wilfred Ling

Wealth Advisory Director

Financial Alliance

1 MDRT, 4 COT

"Before Lusi Group courses, I only achieved 1 MDRT in 13 years. After TRIPOD courses, I cleared my COT in 2019, 2020, 2021 and 2022!"

Etak Chen

Private Wealth Consultant

Prudential

16 MDRT, 10 COT, 5 TOT

"I achieved by first TOT because of Lusi Group. If you are looking for next level of breakthrough, I highly recommend Lusi Group!"

Sonia Tay

Executive Senior Financial Consultant

Great Eastern Financial Advisers

11 MDRT, 1 COT, 1 TOT

"I used to settle for MDRT year on year. Lusi Group gave me the skills and confidence to achieve my COT and TOT!"

Delia Wong

Master Financial Services Consultant

AIA

12 MDRT, 1 COT

"Lusi Group courses are certainly one of my best investment decisions ever. The soft skills I learnt dramatically improved my likability and communications with people, while the self leadership skills transformed my adversity quotient in dealing with various crisis, as well as enhanced my time management skills. I feel a lot happier now as I have much more balance in my life."

Nathan Lum

Master Financial Consultant

Prudential

5 MDRT, 2 COT

"Not only did Lusi Group helped me achieve my COT qualifications, the skills I learnt also helped me to communicate my good intentions with people I speak with, without being misunderstood."

Jasmine Wong

Executive Financial Consultant

Prudential

3 MDRT, 1 COT

"After Lusi Group courses, my production went up 3 times, and I cleared my first MDRT!"

Patrine Choo

Senior Financial Consultant

Great Eastern Financial Advisers

1 MDRT

"I implemented Lusi Group's TRIPOD skills and cleared my first MDRT in 10 months. My biggest takeaway was "Asking the Right Questions"."

Shirlene Toh

Master Financial Consultant

AIA

3 MDRT, 2 COT

"Thank you Lusi Group for inspiring me to my first COT qualification in 2022. I've crushed so many limiting beliefs and now I am more confident than ever before."

Teoh Ming Yan

Master Financial Consultant

Prudential

2 MDRT, 1 COT

"Coach Lusi, I have hit my COT! Your teachings helped me to have the courage to fight for bigger goals. You are the best coach ever ❤️!"

Max Thng

Executive Senior Financial Consultant

Great Eastern Financial Advisers

2 MDRT, 1 COT

"Lusi Group helped me double my income by being conscious of my personality blind spots."

Meet Our Team

I Am Not Made For Talks And Theories, Actions And Results Are My Domain!

Lusi Lim

Chief Coach | Ceo

“If You Want To Be Very Successful, Master The Art Of Dealing With People.”

Mac Woo

Head Of Training & Marketing, Behavioural Competency & Sales Coach

"It’s never too young, too old or too late to make a change."

Lee Lap Pong

Head Of Operations, Behavioural Competency Coach

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